Welcome
Welcome to enablemint by Dori - a refreshing space where sales leaders get real talk, actionable strategies, and a few minty-fresh takes on how to empower successful teams. I'm Dorianne (but friends call me Dori), and after years of working with sales organizations of all shapes and sizes, I'm here to share what works, what doesn't, and what's next. Let's make sales enablement the most impactful seat at the table - fueling team engagement and accelerating sales results.
Sales Strategy — More Than Just a Buzzword
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“Sales strategy” gets thrown around a lot these days. Sounds good in theory — a structured plan to sell products or services, reach the right market, and hit revenue goals. Simple, right?
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Then why do so many companies struggle to make it work?
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After 30+ years in sales strategy across multiple industries — oil & gas, consumer-packaged goods, health & wellness, and consulting — I’ve seen the same two pitfalls over and over again:
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Unclear Value Proposition
Companies can't clearly articulate what makes them different — or worse, leadership knows, but the sales team doesn’t. -
No Defined Sales Process
There’s no clear, repeatable path for sales teams to follow — and no company-wide alignment behind it.
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At enablemint.ca, one of our core missions is helping businesses nail down both:
✅ A value proposition that truly sets you apart
✅ A sales process your entire organization can rally behind
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Once those are in place, everything else — target market, channels, enablement, and client retention — starts to fall into place.
Sales 'Enablemint'
Imagine a world where you have an empowered sales team that is selling effectively and efficiently, exceeding their revenue targets and motivated to do and be more everyday! Sales enablement is critical to achieving goals and sales team engagement.
What is the secret sauce? Understanding customers more than they know themselves so you can meet and exceed their needs.
At enablemint.ca we work with teams to drive higher revenue and close deals faster. How?
1. Tools, Processes, Training – focus on ensuring the sales team has the right processes (including sales process), tools (including playbooks, marketing resources, CRM), and training (sales training on how to sell, close deals, handle objections etc., tools and process training) to set up sales teams for success
2. Faster Onboarding & Training – focus on equipping new sales reps with the ‘right’ onboarding plan to get up-to-speed quickly and start delivering on their revenue targets
3. Data-driven insights – focus on what is the ‘right’ data, how do decipher what is the ‘aha’ that will help the customer understand the value of what you are selling and how that will deliver on their needs or resolve a complex business challenge and how do you build the story that will ultimately close the deal
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In short: Sales ‘enablemint’ isn’t just about making sales teams more efficient; it’s about enabling them to provide value at every touchpoint, leading to happier customers and better business outcomes.
Blog Posts
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